A fictitious campaign crafted to inspire outdoor enthusists to join REI's membership and begin sharing thier stories of adventure and discovery. I wanted to combine striking photography from my own library with arranged typography that had a rugged texture as is popular in outdoor company advertising. I created a magazine ad, an in-store poster, a product bag, and a billboard.
Pre-prodution typography sketches
Typography process
Single-page magazine ad
In-store poster
Magazine mock-up
Billboard design
Billboard mock-up
Product bag front side
Product bag back side
Product bag ad
