Tasked with developing a 30 second motion graphic experimental peice that reaches outside my own demographic, I choose to advertise a fictional new line from Coach that is targeted towards middle class girls age 14-18. The idea is the same great looking products, at an affordable price for teens.
Initial Storyboards.
Video Opener.
3D Model of product and showroom staging. Filigree mapped onto the floor in AE.
The "new" (Fictional) Coach line.
